CHAPTER 03 · BUSINESS DEVELOPMENT

CHAPTER 03 · BUSINESS DEVELOPMENT

03

03

03

From catalog to checkout.

From catalog to checkout.

From catalog to checkout.

From 2011 to 2024 I worked in brand, product and design roles at five companies in Taipei. The work didn’t stop at the artwork: I also found buyers, looked after sales channels and helped take our products into Australia, the United States, Canada and Egypt.

From 2011 to 2024 I worked in brand, product and design roles at five companies in Taipei. The work didn’t stop at the artwork: I also found buyers, looked after sales channels and helped take our products into Australia, the United States, Canada and Egypt.

From 2011 to 2024 I worked in brand, product and design roles at five companies in Taipei. The work didn’t stop at the artwork: I also found buyers, looked after sales channels and helped take our products into Australia, the United States, Canada and Egypt.

2011–2024

2011–2024

TAIPEI

TAIPEI

5 COMPANIES

5 COMPANIES

EVOUNI three-panel product catalog: metallic leather ID holder, leather arc cover for iPad mini and super-thin wood-veneer iPhone cases

ROLE

ROLE

Brand, product & design roles

Brand, product & design roles

Brand, product & design roles

EMPLOYERS

EMPLOYERS

EVOUNI · Aqua Omega · Keyjoy · LEXFUN · Regentronic

EVOUNI · Aqua Omega · Keyjoy · LEXFUN · Regentronic

EVOUNI · Aqua Omega · Keyjoy · LEXFUN · Regentronic

WHEN

WHEN

2011–2024 · Taipei

2011–2024 · Taipei

2011–2024 · Taipei

CHANNELS

CHANNELS

Trade shows · distributors · retail · Amazon FBA

Trade shows · distributors · retail · Amazon FBA

Trade shows · distributors · retail · Amazon FBA

IN NUMBERS

IN NUMBERS

4

4

4

NEW MARKETS

NEW MARKETS

Australia, the United States, Canada and Egypt

Australia, the United States, Canada and Egypt

8

8

8

ONLINE STOREFRONTS

ONLINE STOREFRONTS

each with its own rules for listings, photos and copy

each with its own rules for listings, photos and copy

5

5

5

COMPANIES

COMPANIES

brand, product & design roles in Taipei

brand, product & design roles in Taipei

IN THIS CHAPTER · 4 PARTS

IN THIS CHAPTER · 4 PARTS

01

New accounts, repeat customers

New accounts, repeat customers

↓

02

Eight storefronts, four new markets

Eight storefronts, four new markets

↓

03

Face to face at trade shows

Face to face at trade shows

↓

04

Getting stock where it sells

Getting stock where it sells

↓

01 / 04 · ACCOUNTS

01 / 04 · ACCOUNTS

New accounts, repeat customers

New accounts, repeat customers

New accounts, repeat customers

Alongside the design work, I developed new accounts for EVOUNI, a Taipei brand of leather and wood cases for phones and tablets. I followed up incoming leads, introduced the range to new buyers and stayed in touch after the first order, so more of them came back as repeat customers. Because product content was part of my job, I was pitching products I knew from concept to production.

Alongside the design work, I developed new accounts for EVOUNI, a Taipei brand of leather and wood cases for phones and tablets. I followed up incoming leads, introduced the range to new buyers and stayed in touch after the first order, so more of them came back as repeat customers. Because product content was part of my job, I was pitching products I knew from concept to production.

Alongside the design work, I developed new accounts for EVOUNI, a Taipei brand of leather and wood cases for phones and tablets. I followed up incoming leads, introduced the range to new buyers and stayed in touch after the first order, so more of them came back as repeat customers. Because product content was part of my job, I was pitching products I knew from concept to production.

EVOUNI Leather Series catalog spread: Italian calfskin phone wallets, a felt sleeve with leather strap, and the product line-up

01 / 04

01 · EVOUNI Leather Series catalog

ENLARGE

EVOUNI catalog on black: metallic leather ID holder, leather arc cover for iPad mini, wood-veneer iPhone cases

02 · EVOUNI catalog on black

ENLARGE

EVOUNI Leather Series catalog spread: Italian calfskin phone wallets, a felt sleeve with leather strap, and the product line-up

01 / 04

01 · EVOUNI Leather Series catalog

ENLARGE

EVOUNI catalog on black: metallic leather ID holder, leather arc cover for iPad mini, wood-veneer iPhone cases

02 · EVOUNI catalog on black

ENLARGE

E-commerce collage: EVOUNI iPad mini cover stand on Uncovet, EVOUNI search results on Amazon, and a Chinese-language flash-sale banner

02 / 04

03 · Uncovet, Amazon and a flash sale

03 · Uncovet, Amazon and a flash sale

ENLARGE

ENLARGE

02 / 04 · E-COMMERCE

02 / 04 · E-COMMERCE

Eight storefronts, four new markets

Eight storefronts, four new markets

Eight storefronts, four new markets

Online, I supported our expansion into Australia, the United States, Canada and Egypt across eight storefronts. Each channel had its own rules for listings, photos and copy, and I built and maintained product pages that stayed true to the brand on every one of them. Pictured are a few of those channels: an Uncovet product page, EVOUNI results on Amazon and a Chinese-language flash sale.

Online, I supported our expansion into Australia, the United States, Canada and Egypt across eight storefronts. Each channel had its own rules for listings, photos and copy, and I built and maintained product pages that stayed true to the brand on every one of them. Pictured are a few of those channels: an Uncovet product page, EVOUNI results on Amazon and a Chinese-language flash sale.

Online, I supported our expansion into Australia, the United States, Canada and Egypt across eight storefronts. Each channel had its own rules for listings, photos and copy, and I built and maintained product pages that stayed true to the brand on every one of them. Pictured are a few of those channels: an Uncovet product page, EVOUNI results on Amazon and a Chinese-language flash sale.

✓

✓

✓

4 new markets · 8 storefronts

4 new markets · 8 storefronts

03 / 04 · TRADE SHOWS

03 / 04 · TRADE SHOWS

Face to face at trade shows

Face to face at trade shows

Face to face at trade shows

Offline, the work was face to face. I met prospects at trade shows, followed up by email and cold calls, and pitched the range to distributors and retail stores. The booth itself did half the selling: displays like the silver hand stands showed each case the way a customer would actually hold it.

Offline, the work was face to face. I met prospects at trade shows, followed up by email and cold calls, and pitched the range to distributors and retail stores. The booth itself did half the selling: displays like the silver hand stands showed each case the way a customer would actually hold it.

Offline, the work was face to face. I met prospects at trade shows, followed up by email and cold calls, and pitched the range to distributors and retail stores. The booth itself did half the selling: displays like the silver hand stands showed each case the way a customer would actually hold it.

Sepia photo of the EVOUNI trade-show booth B20 with staff behind a table and a wall of boxed products

03 / 04

04 · EVOUNI booth B20

ENLARGE

Sepia collage: silver hand displays holding cased phones, and visitors at the EVOUNI booth counter

05 · Hand displays at the booth

ENLARGE

Sepia photo of the EVOUNI trade-show booth B20 with staff behind a table and a wall of boxed products

03 / 04

04 · EVOUNI booth B20

ENLARGE

Sepia collage: silver hand displays holding cased phones, and visitors at the EVOUNI booth counter

05 · Hand displays at the booth

ENLARGE

“

“

“

FROM PART 04 · LOGISTICS

FROM PART 04 · LOGISTICS

A sale only counts once the product arrives.

A sale only counts once the product arrives.

A sale only counts once the product arrives.

Retail storefront with a grey lattice facade and red 'youth' signage

04 / 04

06 · Partner storefront

ENLARGE

An EVOUNI wall display of packaged cases in a store, next to a busy mall accessory shop

07 · EVOUNI wall display in store

ENLARGE

Retail storefront with a grey lattice facade and red 'youth' signage

04 / 04

06 · Partner storefront

ENLARGE

An EVOUNI wall display of packaged cases in a store, next to a busy mall accessory shop

07 · EVOUNI wall display in store

ENLARGE

04 / 04 · LOGISTICS

04 / 04 · LOGISTICS

Getting stock where it sells

Getting stock where it sells

Getting stock where it sells

A sale only counts once the product arrives. I set up and ran shipping for consignment and e-commerce partners, including Amazon FBA (Fulfilled by Amazon), and tracked stock in warehouses abroad so overseas stores didn’t run dry. Careful records and planning a step ahead mattered then, and they still matter in my safety work today.

A sale only counts once the product arrives. I set up and ran shipping for consignment and e-commerce partners, including Amazon FBA (Fulfilled by Amazon), and tracked stock in warehouses abroad so overseas stores didn’t run dry. Careful records and planning a step ahead mattered then, and they still matter in my safety work today.

A sale only counts once the product arrives. I set up and ran shipping for consignment and e-commerce partners, including Amazon FBA (Fulfilled by Amazon), and tracked stock in warehouses abroad so overseas stores didn’t run dry. Careful records and planning a step ahead mattered then, and they still matter in my safety work today.

✓

✓

✓

Amazon FBA and consignment partners

Amazon FBA and consignment partners

SOURCES & LINKS

SOURCES & LINKS

Go deeper.

Go deeper.

Go deeper.

View my résumé on LinkedIn ↗

View my résumé on LinkedIn ↗

The design side: Chapter 02 · Brand & visual design

The design side: Chapter 02 · Brand & visual design

PAGE →

01

02

03

04

05

06

04

04

04

NEXT CHAPTER · 04

NEXT CHAPTER · 04

Customer success

Customer success

Customer success

Five years hosting Airbnb guests in Taipei: 5,000+ bookings from 60+ countries and a 4.8/5 average across 3,000+ reviews.

Five years hosting Airbnb guests in Taipei: 5,000+ bookings from 60+ countries and a 4.8/5 average across 3,000+ reviews.

Open chapter 04 →

Open chapter 04 →

← PREVIOUS · 02 BRAND & VISUAL DESIGN

↑ ALL SIX CHAPTERS

CONTACT

Let’s talk.

Let’s talk.

Let’s talk.

Open to security operations and safety roles, and always up for a good conversation about any of the six chapters.

Open to security operations and safety roles, and always up for a good conversation about any of the six chapters.

info@peterwpan.com

LinkedIn ↗

GitHub ↗

© 2026 PETER W. PAN · BEAR ON WATCH

TO TOP